15 years of transformations across Big Tech, E-Commerce, Retail & CPG leveraging various sciences, methodologies, talents, and operational models to deliver on high impact, business decisions.
- Produced >$50MM in revenue, pipeline and upsell opportunities
- led >$XXXM in business transformations
- advised 20+ F50 C-Suite and executive leadership
- stood up and scaled 10+ analytics and product teams
- streamlined 10s of complex operations
- identified, communicated and activated 100s of business insights
- owned 40+ enterprise product vision, strategy and roadmaps
- created, tested & scaled 10s of winning B2B & B2C marketing strategies
- accelerated sales pipelines
- implemented enterprise strategic initiatives
- established cross-functional ‘brain trust’ with business and technical partners (Marketing, Sales, Product, Design, Engineering , Finance, Ops+ more)
- evolved business’ cultures
Today, I lead teams of strategists, data scientists, product managers, marketers and engineers that assess businesses, recommend, implement and scale solutions for user, customer & business impact.
Multi-million Revenue Generation:
Produced >$50MM in revenue, pipeline and upsell opportunities leading global teams of >20 Product, Marketing, Engineering, & Analytics experts that deliver transformative products impacting billions of users.
Strategic Problem Solving:
Addressed key business challenges and opportunities through CxO vision co-creation, workshops, market research, customer analytics, & artificial intelligence that improved ROI, engagement, & scalability for F50 brands.
Analytics Strategy Leadership:
Shaped customer-centric data orgs and products; leading and inspiring the right people to create business-aligned architectures, user interfaces and metrics so that partners have the right insights to achieve their desired outcomes.
Actionable Insights:
Implemented experimentation (MMM, MTA, Site) and continuous improvement programs that drove incremental growth in ROI & cost efficiencies, translating aggregated & granular insights into refined investment & tactic strategies.
Expertise: Product Management, B2B and B2C Marketing, Marketing/Product Analytics, Digital Transformation, Testing & Optimization, Customer Growth Strategy, Advertising, Large Scale Tech Delivery, Demand/Lead Generation, Business Insights
Technical Skills: Adobe/Google Analytics, Analytics and Reporting, Salesforce CRM, Sprinklr, Marketo, Personalization, MMM, MTA, Adobe Target, Optimizely, UserTesting, Qualtrics, HotJar, Contentsquare Customer Data Platforms, Generative AI
Jason Murray Consulting 